Ash Gear & Supply Corporation

About the Project

Ash Gear & Supply is the world’s largest stocking distributor of gear tools, specializing in both new and used cutters for a wide variety of precision machining applications. With a reputation built over multiple decades, Ash Gear is a trusted resource for both product and expertise in the gear tooling space.

The goal of the project was to fully redesign the website with a clean, intuitive user interface that reflects a modern industrial aesthetic, replace static PDFs with searchable/filterable product pages, and implement a more robust and contextual RFQ form system to increase lead quality.