This launch was possible because of this incredible team:





We’re thrilled to announce the successful launch of the Los Angeles Fire Department Foundation website! This project marks another milestone in our mission to deliver meaningful, impactful digital experiences for our clients.
About the Client
The Los Angeles Fire Department Foundation supports more than 3,500 LAFD personnel by funding essential equipment, training, and technology. Its programs include Adopt-A-Fire-Station, firefighter training, and community preparedness initiatives.
The Foundation also provides multiple giving options—including general donations, cryptocurrency, and in-kind contributions—and strengthens community engagement through fundraising events and the sale of official LAFD apparel. Headquartered at the Frank Hotchkin Memorial Training Center in Los Angeles, the Foundation plays a vital role in ensuring LAFD members are prepared to serve the city effectively.





Project Overview
The Los Angeles Fire Department Foundation engaged our team to completely redesign and rebuild its website. The primary objective was to create a modern, user-friendly platform that reflects the Foundation’s mission and provides a strong digital foundation for the next five years.
Key project goals included:
- Developing a more mobile-friendly experience
- Streamlining content to improve clarity and readability
- Enhancing the online fundraising process
- Implementing a functional and engaging blog